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1 - To be distinct in performance and service quality and walking ahead towards the sustainable development and commitment with national goals such as investing and providing job opportunities to eliminate the unemployment in order to economically develop Syria.

2 - The top Management: It represents the persuasion and  the support the team work, implanting and firming the concepts of comprehensive quality culture.

3 - The human resource: Focusing on the intellectual capital which is the most precious asset of the institutions and spreading the comprehensive quality culture.

4 - The client (customer): We don't suffice with customer satisfaction but we exceed his expectations and are distinct in serving him.

5 - The product: We implement projects at highest technological and quality level.